The departure of the United Kingdom from the European Union, the so-called 'Brexit’, does not seem to be affecting the Costa del Sol, where the number of visitors to the destination continues to rise. Nevertheless, Costa Del Sol Tourism continues to work to promote itself in the United Kingdom this year.
Despite initial doubts about how a possible Brexit would affect the province of Málaga, the managing director of Costa del Sol Tourism, Arturo Bernal, has stressed that the numbers of travellers arriving from the United Kingdom "do nothing but grow".
Despite this, he emphasised that the Costa del Sol is continuing to promote itself whenever possible. "We have reinforced our promotional and marketing actions to consolidate our privileged position in this market," he said, stressing that we must "take care of it", hence the high number of press conferences, attendance at tourism fairs, marketing campaigns, events, workshops, and so on.
Britons staying in hotels and tourist apartments in the province of Malaga have increased by 7.2 percent this year. The arrival of passengers to Malaga airport also increased by 16 percent between January and April, surpassing for the first time a million passengers arriving at the airport during this period.
The continued popularity of the Costa del Sol comes after the World Economic Forum earlier this year ranked Spain in first place in the ‘The Travel & Tourism Competitiveness Report 2017’. The report took into consideration health and hygiene, safety and security, infrastructure and natural resources when ranking the most travel-friendly destinations.
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