UBER announced this month that it is now possible to use the popular taxi app between Marbella and Malaga. 200 vehicles have initially been contracted by the company to cater for Malaga, Mijas, Fuengirola, Torremolinos and Benalmadena. It is expected that the service will expand further along the Costa del Sol later this year.
A further app called uberSOL has been launched simultaneously for those using the high speed train (the AVE) between Malaga and Madrid. Throughout the summer period travellers to Malaga Maria Zambrano and Atocha Madrid will receive a 20% discount with UBER.
Last year the number of tourists visiting the Costa del Sol reached approximately 12,5 million. UBER clearly intends to benefit from this growing market, confirming that the company would run the taxi service throughout the entire year.
Elsewhere in Europe UBER already offers services in the Algarve, Split/Dubrovnik in Croatia, Nice in France and Zandvoort in the Netherlands.
The company has recently made changes to how it operates in Europe, with a variety of closures and service pauses in Greece, Norway and Denmark. However, the new service in Spain demonstrates that the popular taxi service is still looking for healthy markets to advance the business. And continued growth and popularity of the Costa del Sol makes it an ideal location.
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